October 27,2022 by Medigroup
Without effective marketing strategies, you’ll be hard-pressed to attract all the new patients your practice needs to survive and thrive in our post-pandemic world.
It’s no secret that today’s healthcare consumers regularly conduct online research to learn more about health providers, health conditions, procedures, and more. You need medical marketing services that help you reach those consumers with informative, user-friendly web content, online reputation management, search engine optimization (SEO), and healthcare content marketing.
Practice Builders helps you attract and engage patients on their level, delivering content that is relevant to a patient’s needs in a way that patients understand. In other words, they speak the patient’s language based on education and other factors. Best of all, they save you time so you can focus on managing your practice and creating more growth opportunities.
At a minimum, your website should be responsive, meaning it can be comfortably viewed on a computer, tablet, or smartphone. It should be user-friendly for patients and prospects who typically read at a seventh-grade level and clearly written to inform health consumers and patients. It should also be well-designed and easy on the eyes, HIPAA-compliant, and ADA-accessible to assist disabled individuals.
Medical practice website design is best left to experts in web design and development. Experienced healthcare web designers will give your site enhanced functionality, interactive links that help your patients make appointments directly, and logical, intuitive page layouts.
When you market to attract new patients, it is essential to optimize your website for search engines such as Google. SEO determines where your site will rank. The goal here is to ensure that your site appears on the first page of a user’s search results.
Your success with SEO depends on many factors, not the least of which is keyword selection. Choosing the right keywords and search phrases anticipates what services and treatments your potential new patients will be searching for and helps them find you. Your SEO must also adapt to frequent, regular changes in Google’s search algorithms.
Make sure that your services and SEO keywords align. Most patients do not have the medical knowledge to search for the correct medical terminology. However, they will search more simplistically, using keyword terms such as “headache treatment near me,” or “dry eye doctor.” In addition to search terms, provide search phrases that will connect with voice search requests that are typically longer and more detailed–they’ll help Siri and Alexa find you!
Your online reputation is based on patient reviews posted on popular review sites such as Yelp, Vitals.com, and Healthgrades. The Practice Builders reputation management system automatically generates, captures, and publishes positive reviews from your silent majority of happy patients merely by simplifying the process for them.
The platform is an automated doctor review management solution that takes charge of your reputation, transforms the way you attract patients, and helps you capture the positive reviews you need on critical public platforms like Google, Facebook, Healthgrades, and more to improve your social ratings. Your online reputation is critical to attracting patients and it is critical to retaining patients, as well.
Your online reputation can make or break your practice. According to BrightLocal’s Local Consumer Review Survey 2022:
Generating reviews for each of your providers and locations is critical if you want to be perceived as a credible, trustworthy practice. The most effective way to improve your online reputation is to ask your patients and their families to leave honest reviews on Google, Facebook, Yelp, or any of the dozens of review platforms available. The best time to ask is when you are face-to-face with a patient.
In addition to your website content, you should also consider social media and blog content. We cannot overstate the power of blogs and social media marketing to attract patients. The experimentation era has ended in social media marketing for the healthcare industry. Social networks have proven to be lucrative marketing channels for healthcare practices of all sizes.
As your socially active target audience become increasingly selective in the healthcare content they consume, it is critical that you provide value. The reigning champions of social media marketing are those healthcare practices that listen to their target audience and deliver relevant information based on audience preferences. The proof of social media’s power lies in the statistics:
Patients have become smart consumers. They regularly conduct online research about doctors and physicians, health topics, and more. One of the best ways to reach them is by creating a blog (or online article) with high-value healthcare content. This is another opportunity to help patients find your medical practice online, view you as an expert resource, and ultimately choose you as their doctor or physician.
Practice Builders’ content marketing blog solutions can help you achieve those results. They use their expertise in healthcare writing as well as content marketing for medical practices to create high-value, SEO-driven blogs for your medical practice’s website. That’s typically where prospective patients will see your blogs. The most effective blogs will drive those patients to contact your office.
A MediGroup member who specializes in healthcare marketing services, Practice Builders was founded in 1979 and has worked with over 16,000 practitioners and administrators in thousands of medical practices since. As experts in digital healthcare marketing, they focus on the primary marketing strategies–website design for medical practice, medical website SEO, online reputation management services, and healthcare content marketing. These strategies are designed to attract, connect with, convert, and retain the greatest number of new patients.
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